CELEBRATE EARTH DAY – VIBRAM’S INVITATION TO REDISCOVER NATURE

Iconic brand launches global ‘Move Freely’ campaign for FiveFingers shoe

Vibram’s invitation to “move freely” in nature

A photo from the new Vibram FiveFingers campaign

Vibram launches “Move Freely” campaign for FiveFingers shoe

A photo from the Vibram campaign showing the sole of the FiveFingers shoe

A photo from the Vibram campaign showing the sole of the FiveFingers shoe

Boston, Mass., April 19, 2022 (GLOBE NEWSWIRE) — Ahead of Earth Day 2022, Vibram opens an invitation to rediscover nature with its new “Move Freely” campaign.

Reviving the FiveFingers category, the global campaign kicks off with a film that takes the viewer on a cinematic, suspenseful journey of historical discovery that connects the viewer to a deep sense of movement in nature.

Analyzing mysterious footprints discovered in various environments, a researcher traces the habits and movements of the owners trying to identify their origins and habits. The film chronicles the deep connection between the human foot and the natural environment through Vibram FiveFingers’ minimalist sole technology and natural toe spread, showing the endless possibilities of “Move Freely”.

“Vibram FiveFingers was born from the desire to reconnect with

our natural surroundings, returning to the essence of the human foot being one with our surroundings.

Move freely – whoever you are, wherever you go.

Vibram invites you to view the ‘Move Freely’ campaign film here

Fabrizio Gamberini, Global Brand Director and President of Vibram Corporation, said: “The Move Freely campaign marks a new, fresh and invigorating take on the FiveFingers category and we encourage everyone to experience confidence every step of the way with a pair of FiveFingers. Whether you’re new to FiveFingers or a seasoned loyalist, we know this campaign will capture the attention of everyday users, adventurers and beyond.

As a world leader in the production of high performance rubber soles, Vibram launched the FiveFingers shoe in 2006, which challenged the conventional approach to footwear. A five-toe shoe with a thin, flexible and deconstructed sole that hugs the foot like a glove. Vibram FiveFingers respect the natural functionality of the foot, allowing the wearer to feel the ground naturally with a level of protection. He quickly caught the attention of shoe enthusiasts and athletes around the world for his philosophy of playing sports at all levels and in a range of disciplines. With models for fitness, running, trail, water sports, excursions, everyday use and general training, Vibram FiveFingers is created for outdoor sports enthusiasts and more, offering the feeling of being barefoot with all the protection guaranteed by a Vibram Unique.

MEDIA INTERVIEWS, CAMPAIGN IMAGES AND PRODUCT SAMPLES AVAILABLE UPON REQUEST

ABOUT VIBRAM

Vibram is the world leader in the development and manufacture of high performance rubber soles for outdoor and leisure activities, workwear, fashion, orthopedics and corrective. For more than 80 years, the yellow octagon that symbolizes Vibram has been synonymous worldwide with quality, performance, safety and innovation in the footwear industry. With its international headquarters in Albizzate (Varese) in Italy, Vibram produces more than 40 million soles each year, devotes more than one million kilometers to testing, is present in 120 countries and has manufacturing, research and representation in the United States, China, Japan and Brazil. and Italy.

Attachments

CONTACT: Rekha Purwaha, PR Director Vibram +1. 781.467.9520 [email protected]

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