Cidermass returns to Snowmass Village with juice

Schilling’s senior sales rep, Sterling Scott, helps Cidermass attendees with samples of the product at Snowmass on September 7, 2019.
Kelsey Brunner/The Aspen Times

Cidermass returns to Snowmass Village Mall on Saturday for its fourth year, and it promises to be “an afternoon of tastings, music and good cheer”, according to Reed Lewis, founder of Cidermass and owner of local liquor store The Daily. Bottle. He said that while the cider has been around for a while, it entered the Colorado market later and “has exploded in the last two years”, so Cidermass is sure to be great fun for all ages from to drink.

Cider houses will hold tastings along the mall and, in addition to cider makers from Colorado, libations will be represented by five other states this year, including neighbors Wyoming and New Mexico.

“People from the company are finding and joining us for the first time this year,” Lewis said.

So even if you’ve been to the event for the past few years, expect new tastings and new tunes for 2022. And just because you’ve been drinking cider doesn’t mean there aren’t. is nothing new to see or try either, according to Lewis.

“It’s a cider festival, but just as Food & Wine doesn’t just have food and wine, we’ve also invited a few distilleries, to keep it from being one-dimensional. We just keep building it a little each year. I imagine the crowd will be a bit larger. You’ll see some old favorites and new representation,” he said.

Tastings take place from 1:00 p.m. to 4:00 p.m., and select vendors include Shilling, Talbots, Colorado Cider Co., 10th Mountain Distilling, Marble Distilling, and Whistling Andy Distillery, to name a few of the 20-25 suppliers under pressure.

And despite the national presence and the fact that the event is sure to attract cider chefs from out of town, Lewis and Rose Abello, director of tourism for Snowmass, appreciate that it is a event with a Roaring Fork Valley flavor.

“It was Reed’s brainchild. For me, I love that one of our great local vendors has all that passion behind this event. It’s good to have a locally run festival,” said Abello. “Ciders have really taken off, and being able to have a cider tasting of this magnitude in our backyard is a great opportunity for our locals and visitors alike.”

“People come from all over, but it’s very much a local event,” echoed Lewis.

In addition to bittersweet sips from around the country, ticket holders can also expect locally curated live music. Lewis called the genre “mountain music” and said it would be a collaboration between several valley musicians who came together to form the band Juice, which seems fitting for a shindig cider.

“We like to host events for the community, not for the community,” Abello said, pointing to the fact that this motto is constantly repeated among Snowmass team members as they schedule events each season. “We like to do events that appeal to locals, as well as visitors.”

Cidermass is $45 in advance and $55 at the door. A commemorative glass is included with your tastings and, as always, Lewis would like to remind people that in addition to familiar friends, local vendors and local musicians, local (and free) public transport is available, so don’t forget no carpooling or boarding a shuttle or bus home.

Cider glasses.
Hal Williams Photography Inc
Cidermass at Snowmass in 2018.
Hal Williams Photography Inc

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