Initiative to get older residents of Shipston active with increased funding

ACTIVITIES to get seniors moving in Shipston have been given a new lease of life with increased funding.

The initiative, led by Stour Health and Wellbeing Partnership and Everyone Active – which run the Shipston Leisure Center – began in November last year and has now been extended through the provision of a €10 funding pot. £000, with contributions from Sport England and housing association L&Q. .

Aimed at older people within the local community, the wide range of activities aims to encourage people who were previously inactive, due to lockdowns or injuries, to get moving again.

Activities, all aimed at promoting mobility, include seated exercise classes, new age kurling and Pilates for complete beginners.

The program also encourages intergenerational activity through its work with local schools. Local walking quiz events aim to encourage children to become more active during the school holidays, while spending time with older family members and learning more about the history of the town in which they live.

Alex Fuoco-Lang, Everyone Active’s Head of Contracts, said, “It’s always a challenge to break down the barriers to participation, especially for this age group. We know that innovative ideas for activities are essential and we are delighted to be able to continue to offer them.

“The project has allowed us to work with a range of partners including Stour Health and Wellbeing Partnership, L&Q Group, Warwickshire Community and Voluntary Action, Stratford District Council and Sport England. We look forward to continuing to strengthen these partnerships and working with them on similar projects in the future.”

Vanessa Compton, who led the implementation team for the Stour Health and Well-being Partnership, said: “We were delighted to receive this funding and to have the opportunity to work with Everyone Active and Stratford District Council to carry out the project. We decided to call it the Dr Sue Pritchard Memorial Challenge in honor of a highly respected local doctor who always recognized the importance of health and well-being to the local community”.

While Councilor Ian Shenton, Warwickshire County Council (WCC) leisure spokesman, added: ‘I congratulate everyone on winning this £10,000 prize as it shows how much work in partnership can be successful in getting funding for what is a very important goal, to get previously inactive older people active again.

“As exercise has been shown to improve health and well-being at all ages, it is essential to encourage as many older people as possible to take part in this great initiative which also encourages children to be more active. spending time with older people and encouraging adults to exercise more. Transferring this to the community by using venues closer to older residents is a great example of an innovative approach.”

For more information visit

Are you on Facebook?

Like or follow our Facebook page – to get daily updates straight to your News Feed.

Comments are closed.