NortonLifeLock introduces AntiTrack to protect customers from online tracking


Norton AntiTrack is a new app and browser extension that prevents websites from tracking and profiling users in ways that normal private browsers and VPNs cannot. The most important functions include:

  • Anti-fingerprint functions: Masks users’ unique identifiers, including IP address, location, device and operating system, font size, screen resolution and more, and prevents organizations from “fingerprinting” the user in order to identify and target them.
  • Blocking of tracker cookies: Helps prevent third parties from tracking online activity and collecting personal information.
  • Faster surfing: Allows web pages to load faster by blocking trackers and fingerprint technology.
  • Tracking dashboard: Provides visibility and insight into third-party tracking attempts and ranks them based on level of concern.

Norton AntiTrack is available in the US for Windows devices and supports the Google Chrome, Mozilla FireFox, and Microsoft Edge browsers. The price starts at $ 39.99 per year for existing customers or $ 49.99 RRP for one device per year.

In addition to AntiTrack, NortonLifeLock announced a new identity protection feature, PayDay Loan Lock. Short term loans like payday loans or cash advances don’t always result in loan inquiries, which means people may not notice any fraudulent activity until the loan defaults or goes into default.

With the addition of PayDay Loan Lock to LifeLocks Identity lockNow, customers can help block fraudulent payday loans and other short-term loans from opening at no additional cost. payday Credit lock is now available on select US LifeLock plans and Norton ™ 360 with LifeLock Advantage and Ultimate.

To learn more about NortonLifeLock’s privacy offerings and how you can improve your cybersecurity, visit Norton Internet Security Center.

About NortonLifeLock Inc.
NortonLifeLock Inc. (NASDAQ: NLOK) is a global leader in consumer cybersecurity that protects people and enables them to live their digital lives safely. We are the consumer’s trusted ally in an increasingly complex and interconnected world. Find out more about how we work with cybersecurity. transform


SOURCE NortonLifeLock Inc.

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