Reasoner named Senior Associate AD for Development

FORT COLLINS, Colo. –Erick Reasoner, a more than a decade veteran in the college development space, has been named Colorado State’s senior associate athletic director for development, director of athletics Joe Parker announced Friday.

In this role, Reasoner will lead the department’s philanthropic efforts as leader of the Ram Club and will be a member of Parker’s 10-member leadership team. He will begin his role with the Rams on Monday, October 31.

“After an extensive national search during which we saw significant interest in this position, I am delighted to welcome Erick, his wife Anna and their children Reghan and Tris to the State of Colorado,” Parker said. “Erick’s experience in leadership roles at Georgia Southern and Stetson, combined with his success in Florida, Tulane and Auburn, will be an asset to our fundraising and engagement efforts here at CSU. I am thrilled that our Ram Club members – current and potential – meet Erick and feel his passion for the student-athlete experience.”

During his tenure at Statesboro, Reasoner’s team set all-time records for total dollars raised, major gift dollars, annual fund dollars, and number of major gifts to the department during in FY21 and again in FY22. In its two-plus years, the Georgia Southern Athletic Foundation increased its total annual donations from $3 million (FY20) to $10.6 million (FY22) while creating Lifetime Giving Societies at GSU for the first time.

“This is a very exciting time for Colorado State Athletics, and I’m grateful to Joe Parker and its research committee, Steve Cottingham, Chris Ferrisand Shalini Shanker, for trusting me with this opportunity,” Reasoner said. “My family and I can’t wait to get to Fort Collins to start meeting all the great people who elevate our programs every day. You can tell it’s a special community, and we’re excited to join. I intend to go for it and I can’t wait to get to know our supporters on an individual level.”

Major gifts to Georgia Southern Athletics increased more than 85% from the FY21 record, with more than $7.4 million in new cash commitments in FY22. The Modernization of the Fund Erk Russell helped propel the annual fund to $3.2 million, surpassing the previous record by more than 60%. The Athletic Foundation also set all-time records for number of donors, number of face-to-face visits and number of gifts.

Prior to his move to Georgia Southern, Reasoner spent four years (February 2016 – July 2020) as Director of Development for the University of Florida Athletic Association. Working with Gator Boosters, Reasoner raised $5.44 million in major sports donations from donors with no major gift history and secured the largest donation by a professional athlete (while still in competition) in the history of the University of Florida. He also planned and implemented strategies for top campaign prospects to raise $450 million for athletics as part of the $4.5 billion college campaign.

Prior to Gainesville, Reasoner spent nearly a year at Stetson University overseeing all revenue generation for the athletics department. From 2012 to 2015, he worked at Auburn University, first as a development officer before becoming director of development. While in the Plains, Reasoner raised more than $3 million in major gift sports donations from donors with no major gift history and managed a portfolio of more than 100 major gift prospects.

Reasoner got his start in college athletics at Tulane University, where he worked in 2011 and 2012. As an athletic development officer, he was part of a team that raised nearly $30 million dollars in 2011-12 through 3,500 donors – two records for the department.

A native of Westerville, Ohio, Reasoner graduated from Ohio State University in 2009 with a degree in sports and recreation studies, then earned a master’s degree in sports management from the University of Florida in 2010.

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